Lego for girls, this time hardware-hacker style

The full display of Ladyada's Workshop, a proposed Lego set intended to show that girls can be hackers and makers, and not just stick to stereotyped gender roles.

(Credit:
Adafruit Industries/Bruce Lowell)

For Limor Fried, a hardware hacker and leader in the booming maker and do-it-yourself movements, there was never a question of waiting for someone else to jump in and do a better job of inspiring girls than Lego has done with its widely-panned Lego Friends set.

The product was featured on the cover of Bloomberg Business Week last year and drew worldwide attention as the global toy company’s first major attempt at showcasing girls in a new set. Still, many Lego fans were upset that the company had focused on well-worn stereotypes and had ignored the modern reality that girls can do pretty much anything they want, whether or not there’s pink or purple involved.

For Fried, who runs open-source hardware developer Adafruit Industries, it sounded like it was time for a little culture hacking.